The Smart or at Least Simple Pricing Strategy That Works

How to Price Your Telehealth Medications and Treatments: A Simple, Effective Strategy
Introduction
ο»ΏOne of the most common questions I get from telehealth business owners is:
π¬ "How should I price my medications and treatments?"
The short answer? Don’t overthink it.
The key is to be competitive without being the cheapest option. If you're too cheap, you’ll attract price-driven customers who jump from one provider to another. If you're too expensive, you might price yourself out of the market.
So, how do you strike the perfect balance? This guide will walk you through a simple, no-nonsense pricing strategy that will keep your business profitable while staying competitive.
Step 1: Research the Market – But Don’t Copy It Blindly
Before setting your prices, look at what’s already working in the industry.
How to Do Market Research for Pricing
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Check out competitors’ websites – Search for the same medications or services you offer and note their pricing.
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See what patients are paying at big-name telehealth brands like Ro, Hims, and other online providers.
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Read patient reviews – Are they complaining about high prices, or are they happy to pay for convenience?
π Pro Tip: Don’t just look at pricing—look at what adds value to their offering.
- Do they offer free consultations?
- Do they provide subscription plans?
- Are they bundling services for better value?
π‘ The takeaway? Find the gaps where you can create a unique edge (more on this later).
Step 2: Set a Competitive, Profitable Price
Once you have a good understanding of the market, it’s time to set your own pricing.
Golden Rule: Be Competitive, But Not the Cheapest
π° Example: If most telehealth companies sell Semaglutide for $299/month, you don’t want to price it at $99 just to undercut them. That’s a race to the bottom that destroys profit margins.
Instead:
β Price slightly below premium competitors (e.g., $279 instead of $299).
β Offer more value for the same price (e.g., include a free check-in).
β If you’re more expensive, justify it with better service, faster shipping, or exclusive perks.
Step 3: Create a Unique Edge
People don’t just buy on price—they buy on value.
Here’s how you can differentiate yourself:
1οΈβ£ Offer a Subscription Model
Patients love predictability. A monthly subscription that includes:
β Medication refills
β Virtual check-ins
β Priority support
…can make your offer stickier than one-off purchases.
2οΈβ£ Bundle Medications & Treatments
Instead of selling medications individually, consider bundling them into treatment plans:
- Example: "Metabolic Health Bundle" → Semaglutide + lab testing + nutrition coaching
- Example: "Weight Loss & Longevity Package" → Tirzepatide + NAD+ Therapy
π‘ Why this works: Patients see more value when products are grouped together, which justifies a higher price.
3οΈβ£ Add a VIP or Premium Tier
People will pay more for convenience and exclusivity. If you offer:
β Faster shipping
β Priority doctor consultations
β Exclusive access to new treatments
You can charge higher prices for patients who want the best experience possible.
Step 4: Test, Adjust, and Optimize
π‘ Pricing isn’t a set-it-and-forget-it strategy. You should be monitoring how well your pricing is performing.
How to Know If Your Pricing Needs Adjustment
π Are you getting too many bargain shoppers? Raise your prices slightly.
π Are you seeing high drop-off rates at checkout? Your pricing might be too high—test a slightly lower price point.
π Are competitors adjusting their pricing? Stay updated and tweak accordingly.
π Pro Tip: Try A/B testing your pricing—offer a group of customers one price and another group a different price to see what performs best.
Final Thoughts: Keep It Simple & Profitable
β Don’t overthink pricing—research what’s working and go from there.
β Be competitive but never the cheapest—undercutting too much kills margins.
β Find a unique edge—subscriptions, bundles, and premium tiers add value.
β Test and adjust over time—pricing should evolve based on performance.
At the end of the day, people will pay for convenience, expertise, and results.
Set your pricing with confidence, and watch your telehealth business thrive! π


